How much does Kajabi cost?
Kajabi charges a monthly subscription of $71–$319/month (annual pricing) and 0% transaction fees. You pay only Stripe's standard processing fee (~2.9% + $0.30) on every sale. For a creator selling a £500 course to 10 students per month: Kajabi takes $0, Stripe takes ~£153, and you keep ~£4,847 — before your Kajabi subscription cost.
Last verified May 2026 · feebite Editorial · Not affiliated with Kajabi
Independent review of Kajabi pricing. For the official platform, go to kajabi.com. This page calculates the true cost of running a course business on Kajabi vs alternatives.
Quick Verdict
Rating: 4.0/5 — ★★★★☆
Best for: Established course creators and coaches who want everything in one platform — courses, community, email marketing, website builder, and coaching calls — without managing integrations between tools.
Not ideal for: Creators just starting out (the monthly cost is hard to justify before you have paying students); or creators who only need a single course hosted (Teachable is far cheaper for simple use cases).
Plans and Pricing
| Plan | Annual price | Monthly price | Products | Contacts |
|---|---|---|---|---|
| Kickstarter | $71/mo | $89/mo | 1 | 250 |
| Basic | $149/mo | $189/mo | 3 | 10,000 |
| Growth | $199/mo | $249/mo | 15 | 25,000 |
| Pro | $319/mo | $399/mo | Unlimited | 100,000 |
Transaction fee on all plans: 0%. Stripe processing (~2.9% + $0.30) still applies per sale.
ROI Break-Even Calculator
At what monthly revenue does Kajabi pay for itself?
| Plan | Monthly cost | Break-even at 10% profit margin |
|---|---|---|
| Kickstarter | $71 | $710/month revenue |
| Basic | $149 | $1,490/month revenue |
| Growth | $199 | $1,990/month revenue |
| Pro | $319 | $3,190/month revenue |
Most new course creators start with Kickstarter or Basic and upgrade once their revenue justifies it.
Key Facts
| Category | All-in-one course & creator platform |
| Transaction fee | 0% (on all plans) |
| Payment processing | Stripe (~2.9% + $0.30) |
| Monthly cost | $71–$319 (annual) / $89–$399 (monthly) |
| Free trial | 14 days |
| Founded | 2010 |
| HQ | Scottsdale, Arizona, USA |
Country Availability
| UK 🇬🇧 | Canada 🇨🇦 | Australia 🇦🇺 |
|---|---|---|
| ✅ | ✅ | ✅ |
UK creators are billed in USD — your bank or card provider applies the USD/GBP rate. At $149/month (Basic), expect to pay approximately £118/month at typical exchange rates. Stripe payouts to UK, Canadian, and Australian creators are in local currency.
Features
| Feature | Kickstarter | Basic | Growth | Pro |
|---|---|---|---|---|
| Online courses | ✅ (1) | ✅ (3) | ✅ (15) | ✅ (unlimited) |
| Community | ✅ | ✅ | ✅ | ✅ |
| Email marketing | ✅ | ✅ | ✅ | ✅ |
| Website builder | ✅ | ✅ | ✅ | ✅ |
| Landing pages | ✅ | ✅ | ✅ | ✅ |
| Coaching / 1:1 sessions | ✅ | ✅ | ✅ | ✅ |
| Affiliate marketing | ❌ | ❌ | ✅ | ✅ |
| Remove Kajabi branding | ❌ | ❌ | ✅ | ✅ |
| API access | ❌ | ❌ | ❌ | ✅ |
Pros
- 0% transaction fees is a genuine differentiator — on $10,000/month in course sales, that's $1,000 kept vs Teachable's basic plan (10%)
- True all-in-one: replaces email marketing (ActiveCampaign/Mailchimp), course platform, community (Circle), and website builder — fewer subscriptions, one dashboard
- Built-in affiliate management on Growth/Pro plans
- Strong iOS/Android mobile app for course delivery
- Kajabi AI tools for course outline and email generation included on all plans
Cons
- Expensive for beginners — $71–$149/month before you have a single paying student is a real barrier
- Product limits on lower plans are frustrating: 1 product on Kickstarter is very restrictive
- No native multi-language support; UK/CA/AU creators in multilingual markets are limited
- Some users report email deliverability is below dedicated tools like Kit or ActiveCampaign
- Cancelled accounts lose access to student data — ensure you export before cancelling
Kajabi vs Alternatives
| Kajabi (Basic) | Teachable (Pro) | Thinkific (Start) | Podia (Mover) | Gumroad | |
|---|---|---|---|---|---|
| Monthly cost | $149 | $119 | $74 | $33 | $0 |
| Transaction fee | 0% | 0% | 0% | 0% | 10% |
| Email marketing | ✅ | ❌ | ❌ | ✅ | ❌ |
| Community | ✅ | ❌ | ✅ | ✅ | ❌ |
| Website builder | ✅ | Limited | ✅ | ✅ | ❌ |
| Courses | ✅ (3) | Unlimited | Unlimited | Unlimited | ✅ |
Creator Scenario: UK Fitness Coach Earning £3,000/Month
A UK fitness coach sells a £297 12-week programme and earns £3,000/month (about 10 sales).
- Kajabi Basic ($149 ≈ £118/mo): 0% platform fee → Stripe takes ~1.5% (£45) → keeps ~£2,837/month net after subscription
- Teachable Basic ($39 ≈ £31/mo): 5% platform fee → keeps £3,000 × 0.95 – £31 – Stripe (~£87) = ~£2,732/month net
- Gumroad: 10% platform fee → keeps £3,000 × 0.90 – Stripe (~£87) = ~£2,613/month net
Conclusion: Kajabi Basic saves the UK coach ~£105–£224/month vs alternatives — the subscription pays for itself at this income level.
Who Should Use Kajabi
Perfect for: Coaches, consultants, and course creators generating $1,000+/month in online course revenue who want an all-in-one platform to replace multiple SaaS subscriptions.
Skip it if: You're launching your first course (use Teachable free or Gumroad to validate), you only need simple digital downloads (Ko-fi or Gumroad are far cheaper), or you're on a tight budget while building your audience.
How to Get Started
- Start your 14-day free trial at kajabi.com — no credit card required
- Pick the plan that fits your expected product count (most start with Basic)
- Build your first course using Kajabi's template library and AI course outline tool
- Set up your payment through Stripe (required for all Kajabi transactions)
- Create a landing page, set your price, and launch to your existing email list
Frequently Asked Questions
Can I migrate from Teachable to Kajabi? Yes — Kajabi has a migration concierge service for creators switching from Teachable or Thinkific. Student progress, course content, and email lists can all be transferred. Contact Kajabi support to start a migration.
Does Kajabi work with UK VAT? Kajabi supports VAT collection and display in checkout. You'll need to configure VAT rates manually for UK/EU customers. For Making Tax Digital compliance, export your transaction records to your accounting software (FreshBooks, Xero, etc.).
This review was last updated 2026-05-10. Pricing in USD; GBP equivalent fluctuates with exchange rates. Check kajabi.com/pricing for current plans.
feebite does not have an affiliate relationship with Kajabi. Our reviews are editorially independent.